Kansas City Online Marketer | Samantha McCall

I provide online marketing, content writing and SEO services in the Kansas City metro area.

Kansas City content marketing | Samantha McCall | resume

portfolio | http://www.samanthaadams.biz
resume PDF

  • Inbound marketing: web content development & management, blogs, social media, SEO, SEM
  • Website development (HTML, CSS, CMS)
  • Copywriting for banner ads, emails, e-newsletters, & interactive presentations
  • B2B and B2C writing in corporate, agency and nonprofit settings
  • Software experience: Microsoft Office Suite; Adobe Creative Suite; WordPress; CMS; SharePoint; Keynote; web analytics (Webtrends, Google Analytics)
  • Macintosh and PC experience
  • Insatiable learner, early adapter, strategic thinker, underdog rooter


Freelance content developer

2008 – present

My ongoing freelance work has included web content, paid Yelp content, digital ads, e-newsletters, social media posts, and blogging. My personal blog post on long-term elder care earned WordPress Freshly Pressed recognition.

Chico’s FAS, Inc.

Team Lead | November 2015  present, Kansas City, MO 

As a team lead I supervise other associates, promote customer service and help achieve the store’s overall goals for building brand awareness and maximizing both brick and mortar and online sales.

Resort Lifestyle Communities

Marketing & Digital Strategist | June 2015  February 2016, Lincoln, NE | RLC SEO and social media examples

My inbound marketing role included content development and management, search engine optimization (SEO) through keyword-enhanced web and social media content, maintaining the 20-community strong website via WordPress, monitoring website and social media analytics and adjusting content accordingly. I accomplished these goals by:

  • Improving web content, usability, readability for better user experience
  • Writing and posting optimized content via WordPress on rlcommunities.com
  • Boosting the company’s social presence on Facebook, YouTube and Google +
  • Monitoring website and social analytics to guide updates and future content
  • Assisting with print production overflow, e.g. writing, proofreading, newsletters, Illustrator & InDesign production
Sprint Nextel

Web Content Specialist II | September 2011  June 2015, Overland Park | work examples

As a contract employee, then a Sprint team member, my responsibilities included:

  • Concepting and writing web content related to sprint.com products and solutions
  • Managing dynamically driven content for sprint.com using the Teamsite CMS
  • Project management, including interacting with other departments, tracking projects via Daptiv and deadline adherence
K7 Liquor

Social media assistant | April 2010 – present, Shawnee | work examples

I supplement K7 Liquor’s social media content with trivia, recipes and how-to-choose-the-right-alcohol tips, all of which generate conversation, develop relationships and contribute to K7’s reputation as a thought leader in its market.

Freelance blogger

December 2009 – present, online

I’ve created blogs on Blogger and WordPress with posts that include videos and infographics. My post One key to longevity: advocacy was featured on WordPress Freshly Pressed.

PBA Health

Web Content Developer | June 2009 – September 2011, Kansas City | Facebook, Twitter & web content examples

As PBA Health’s web content developer I utilized SEO best practices to write and optimize web content for the pbahealth.com. My additional responsibilities included:

  • Coordinating acquisition of deliverables during site development
  • Key word & competitor research; external link acquisition
  • Acquiring and editing new content to adhere to brand standards
  • Updating site content using CMS
  • Executing elements of online marketing campaigns
  • Establishing and maintaining company’s presence on Twitter and Facebook
  • Producing print marketing materials on an as-needed basis
Advanstar Communications

Marketing Specialist | July 2008 – April 2009, Overland Park

Responsibilities included:

  • Creating house ads for four separate publications
  • Promoting three annual conventions through the web, banner ads, email, and direct mail
  • Writing marketing collateral, conference prospectuses, conference registration programs, Flash presentations and website content

GlynnDevins Advertising & Marketing

Interactive Writer | May 2006 – February 2008, Overland Park

Responsibilities included:

  • Writing online content for websites, e-newsletters, emails, online surveys and pay-per-click ads
  • Repurposing off-line collateral to organically optimized online content
  • SEO of all website content
  • Educating staff about best practices in online content writing
Planned Parenthood of Kansas and Mid-Missouri

Marketing & Communications Manager | May 2005 – May 2006, Overland Park

Responsibilities included design, implementation and monitoring of agency-wide communication and marketing programs. I collaborated with all departments, staff and outside vendors to:

  • Develop annual marketing plan that coordinated agency themes and messages with local and national affiliates
  • Manage advertising budget expenditures, including telephone directory, regional publications, campus, radio, and event sponsorship
  • Produce quarterly agency newsletter
  • Maintain agency website – content, graphics conversions, form creation
  • Write articles, letters to the editor, radio spots and other collateral materials as assigned

Nicholson Kovac Integrated Marketing Communications

Senior Direct Response Specialist | May 2003 – January 2005, Kansas City

As part of writer/art director team I concepted, researched and wrote b-to-b and b-to-c copy for:

  • Direct response letters, self-mailers and multipiece packages
  • E-mail marketing campaigns and e-newsletters
  • Website content, online banners, search engine optimization, pay-per-click ads
The Family Conservancy

Marketing Specialist | June 2001 – March 2003, Kansas City

Managed all facets of website and assisted with marketing efforts by:

  • Writing web content to be consistent, relevant, timely and useful to users
  • Producing newsletters, fliers and other print collateral


Contract Project Manager | November 2000 – February 2001, Kansas City

Played integral role in local Internet-focused company website relaunch by:

  • Writing original content, building web pages, implementing new look and feel
H&R Block

Interactive Content Producer | September 1999 – October 2000, Kansas City

Participated in creation of new hrblock.com by:

  • Developing original web content, creating new pages
  • Researching, gathering and editing content from internal/external sources
  • Assuming project management responsibilities including development of H&R Block Canada website, adhering to budgets and interacting with senior management
  • Assigning projects to and managing freelance writers
  • Liaison between e-commerce and other departments, vendors and agencies


2016 | Hubspot, Online

2013 | Johnson County Community College, Overland Park

Online marketing certificate – August 2013 completion 

2009 | The University of San Francisco, Online

Master Certificate in Online Marketing

1994 | The University of Kansas, Lawrence

Master of Science – Journalism, magazine emphasis

1989 | Washburn University, Topeka

Bachelor of Arts  English, writing emphasis

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