Kansas City Online Marketer | Samantha McCall

I provide online marketing, content writing and SEO services in the Kansas City metro area.

Kansas City content marketing | Samantha McCall | resume

portfolio | http://www.samanthaadams.biz
resume PDF

  • Inbound marketing: web content development & management, blogs, social media, SEO, SEM
  • Website development (HTML, CSS, JavaScript, CMS)
  • Copywriting for banner ads, emails, e-newsletters, & interactive presentations
  • B2B and B2C writing in corporate, agency and nonprofit settings
  • Software experience: Microsoft Office Suite; Adobe Creative Suite; WordPress; CMS; SharePoint; Keynote; web analytics (Webtrends, Google Analytics)
  • Macintosh and PC experience
  • Insatiable learner, early adopter, strategic thinker, underdog champion


Freelance content developer

2008 – present

My ongoing freelance work has included web content, paid Yelp content, digital ads, e-newsletters, social media posts, and blogging. My personal blog post on long-term elder care earned WordPress Freshly Pressed recognition.

Chico’s FAS, Inc.

Team Lead | November 2015  present, Kansas City, MO 

As a team lead, I supervise other associates, promote customer service and help achieve the store’s overall goals for building brand awareness and maximizing both brick and mortar and online sales.

Sprint Nextel

Web Content Specialist II | September 2011  June 2015, Overland Park | work examples

As a contract employee, then a Sprint team member, my responsibilities included:

  • Concepting and writing web content related to sprint.com products and solutions
  • Managing dynamically driven content for sprint.com using the Teamsite CMS
  • Project management, including interacting with other departments, tracking projects via Daptiv and deadline adherence
PBA Health

Web Content Developer | June 2009 – September 2011, Kansas City | Facebook, Twitter & web content examples

As PBA Health’s web content developer I utilized SEO best practices to write and optimize web content for the pbahealth.com. My additional responsibilities included:

  • Coordinating acquisition of deliverables during site development
  • Key word & competitor research; external link acquisition
  • Acquiring and editing new content to adhere to brand standards
  • Updating site content using CMS
  • Executing elements of online marketing campaigns
  • Establishing and maintaining company’s presence on Twitter and Facebook
  • Producing print marketing materials on an as-needed basis
Advanstar Communications

Marketing Specialist | July 2008 – April 2009, Overland Park

Responsibilities included:

  • Creating house ads for four separate publications
  • Promoting three annual conventions through the web, banner ads, email, and direct mail
  • Writing marketing collateral, conference prospectuses, conference registration programs, Flash presentations and website content

GlynnDevins Advertising & Marketing

Interactive Writer | May 2006 – February 2008, Overland Park

Responsibilities included:

  • Writing online content for websites, e-newsletters, emails, online surveys and pay-per-click ads
  • Repurposing off-line collateral to organically optimized online content
  • SEO of all website content
  • Educating staff about best practices in online content writing


2018 | University of Kansas, Edwards Campus, Overland Park

Full stack programming certificate – July 2018 completion 

2016 | Hubspot, Online

2013 | Johnson County Community College, Overland Park

Online marketing certificate – August 2013 completion 

2009 | The University of San Francisco, Online

Master Certificate in Online Marketing

1994 | The University of Kansas, Lawrence

Master of Science – Journalism, magazine emphasis

1989 | Washburn University, Topeka

Bachelor of Arts  English, writing emphasis


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