Kansas City Online Marketer | Samantha McCall

I provide online marketing, content writing and SEO services in the Kansas City metro area.

Kansas City content marketing | Samantha McCall | resume

portfolio | http://www.samanthaadams.biz

  • Inbound marketing: web content development & management, blogs, social media, SEO, SEM
  • Website development (HTML, CSS, JavaScript, CMS)
  • Copywriting for banner ads, emails, e-newsletters, & interactive presentations
  • B2B and B2C writing in corporate, agency and nonprofit settings
  • Software experience: Microsoft Office Suite; Adobe Creative Suite; WordPress; CMS; SharePoint; Keynote; web analytics (Webtrends, Google Analytics)
  • Macintosh and PC experience
  • Insatiable learner, early adopter, strategic thinker, underdog champion


Freelance content developer

2008 – present

My ongoing freelance work has included web content, paid Yelp content, digital ads, e-newsletters, social media posts, and blogging. My personal blog post on long-term elder care earned WordPress Freshly Pressed recognition.

Sprint Nextel

Web Content Specialist II | September 2011  June 2015, Overland Park | work examples

As a contract employee, then a Sprint team member, my responsibilities included:

  • Concepting and writing web content related to sprint.com products and solutions
  • Managing dynamically driven content for sprint.com using the Teamsite CMS
  • Project management, including interacting with other departments, tracking projects via Daptiv and deadline adherence
PBA Health

Web Content Developer | June 2009 – September 2011, Kansas City | Facebook, Twitter & web content examples

As PBA Health’s web content developer I utilized SEO best practices to write and optimize web content for the pbahealth.com. My additional responsibilities included:

  • Coordinating acquisition of deliverables during site development
  • Key word & competitor research; external link acquisition
  • Acquiring and editing new content to adhere to brand standards
  • Updating site content using CMS
  • Executing elements of online marketing campaigns
  • Establishing and maintaining company’s presence on Twitter and Facebook
  • Producing print marketing materials on an as-needed basis
Advanstar Communications

Marketing Specialist | July 2008 – April 2009, Overland Park

Responsibilities included:

  • Creating house ads for four separate publications
  • Promoting three annual conventions through the web, banner ads, email, and direct mail
  • Writing marketing collateral, conference prospectuses, conference registration programs, Flash presentations and website content

GlynnDevins Advertising & Marketing

Interactive Writer | May 2006 – February 2008, Overland Park

Responsibilities included:

  • Writing online content for websites, e-newsletters, emails, online surveys and pay-per-click ads
  • Repurposing off-line collateral to organically optimized online content
  • SEO of all website content
  • Educating staff about best practices in online content writing


2018 | University of Kansas, Edwards Campus, Overland Park

Full stack programming certificate – July 2018 completion 

2016 | Hubspot, Online

2013 | Johnson County Community College, Overland Park

Online marketing certificate – August 2013 completion 

2009 | The University of San Francisco, Online

Master Certificate in Online Marketing

1994 | The University of Kansas, Lawrence

Master of Science – Journalism, magazine emphasis

1989 | Washburn University, Topeka

Bachelor of Arts  English, writing emphasis


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